When March Madness tips off, dispensary traffic starts to look a lot like a crowded sports bar. Legal markets consistently see spikes in foot traffic and demand around major sporting events, with pre-rolls, vapes, and edibles leading the charge because they’re portable, discreet, and easy to share at watch parties and hotel rooms.
Read More: Shop Like a Pro: Reading Cannabis Menus with Confidence
Among edibles, fruit-forward gummies are the runaway favorite. Wyld gummies have become a go-to example of this trend: the brand is frequently cited as America’s top-selling cannabis gummy line, built around real-fruit flavors and precise dosing. During March Madness, fans gravitate toward 5–10 mg pieces that can be popped between games without the mess of traditional snacks. Wyld’s Elderberry and Boysenberry formulations, which dominate national edibles rankings, give consumers a familiar, candy-like experience with reliable effects that are easy to pace over a long day of hoops.
Another staple in the game-day basket: terpene-tailored gummies such as Camino by Kiva Confections. Camino’s Wild Cherry and Sparkling Pear gummies pair specific cannabinoid ratios and terpene blends with bright fruit flavors to create mood-targeted “effects” — upbeat, social, or more mellow. For March Madness house parties, consumers often favor these “effect-labeled” edibles because they make it easy to curate the vibe: one flavor for energizing early-round tipoffs, another for winding down after late West Coast games.
On the inhalable side, pre-rolls remain a tournament staple. Multi-pack infused joints like Baby Jeeter pre-rolls are designed for social occasions, offering five half-gram joints made with indoor flower, infused with concentrates, and dusted with kief for extra potency. Their grab-and-go packaging makes them ideal for hotel balconies, tailgate-style gatherings, or quick breaks between games. Fans appreciate that there’s no grinding or rolling—just light, pass, and get back to the bracket drama.
For fans who prefer something even more discreet, vape pods and all-in-one devices dominate. STIIIZY has emerged as one of the leading U.S. vape brands, with a proprietary pod system and broad strain menu that has helped it secure top-selling status in multiple markets. During March Madness, those sleek pen-and-pod setups tend to move quickly because they’re odor-reduced, easy to pocket at a friend’s house, and allow for quick, small puffs—perfect for fans who want to maintain a steady, manageable buzz across hours of gameplay.
The fastest-growing March Madness category, though, is THC beverages. Market data shows cannabis drinks gaining significant share in recent years, driven by consumers looking for alternatives to alcohol. Microdosed options like Cann Social Tonics, which blend 2–5 mg of THC with CBD and natural juice in flavors such as Grapefruit Rosemary and Lemon Lavender, are tailor-made for watch parties. Fans describe them as “sessionable” drinks that mimic the social ritual of beer without the hangover, allowing them to sip through doubleheaders while keeping their bracket analysis sharp.
Across categories, a few themes explain why these products dominate March Madness: portability, precise dosing, and flavor profiles that fit seamlessly into the snack-and-drink spread. Data from retail analytics firms shows that during major sports weekends, consumers overwhelmingly favor ready-to-use formats they can plan around just like chips, wings, and soft drinks.
For adult fans in legal markets who follow local laws and label guidance, these best-sellers have become just another part of the modern game-day ritual—right alongside jerseys, brackets, and that inevitable upset that busts the office pool.
Learn More: Navigating Local Cannabis Laws in Tournament Host Cities